Community Marketing is an effective strategy implemented to enhance and enforce your marketing and advertising programs. In an environment of modern technology, traditional marketing and advertising mediums continue to reach fewer and fewer of your target consumers. Community Marketing allows you to create and develop brand awareness, attitude, and most importantly, consumer action.
Chrome Affair creates each and every campaign on an individual project and client basis. Focusing on your high-potential customers, as well as your current customers, we custom design a Community Marketing strategy that effectively targets and reaches your audience. Below is an overview of the various elements involved in our brand of Community Marketing. We can include all of the elements outlined or just the ones that fit your specific needs. Your unique positioning is our priority.
COMMUNITY MARKETING - Hand to Hand
Hand to Hand Marketing utilizes the professionalism and enthusiasm of our Special Events Team, or an individual team member, to personally distribute product/event information, samples, coupons, contest information, corporate materials etc. at a wide variety of client-approved locations. Placing promotional pieces in your target markets hands and having visibility within their environment provides great incentive to buy or try your brand or service. Locations can include but are certainly not limited to: concerts, theatres, malls, exhibitions, festivals, trade shows, sporting events, campuses etc. Hand to hand campaigns can run one day to three months, each is custom designed to achieve your objectives.
Hand to Hand services are also available for demonstrating or sampling at existing client accounts.
COMMUNITY MARKETING - Lifestyle
The lifestyle element of Community Marketing refers to the placement of posters, brochures, contest materials, promotional coupons etc. at indoor locations reflective of your target market. These locations may be retail stores and malls, various recreational facilities, coffee shops, restaurants, fitness locations, etc. Our developed relation with many lifestyle outlets ensures a proper fit for your promotional materials.
COMMUNITY MARKETING - Street Wallpapering
Street Wallpapering is the targeted, extensive distribution and placement of posters and poster displays across permitted outdoor areas. Our team has an extensive and developed route of outdoor areas, providing blanket coverage. To guarantee the reputation of our clients, as well as our own, Chrome Affair’s representatives abide strictly by all postering by-laws.